The logo is a composition of two letters of the English alphabet, ‘‘C’’ and ‘‘R’’ ; on abbreviation of "Children's Rights''. It also represents the Chinese character ‘‘兒’’; which means children. These reflect our concern for the children and our objective, which is advocacy and promotion of children's rights in Hong Kong. The shape symbolizes energy and movement , indicating that we are a dynamic organization with a strong mission.

Bearing in mind that children are still growing and vulnerable, they need a warm environment in the care of adults. We, also, believe that children have rights to participation and should have adequate preparation for their lives in the society.